Search Engine Optimization – The Right Use!

Submitted by: Carl Johnson

Bothered that your website lacks visitors and traffic? Concerned that there isn’t much feedback? This may be because your search engine optimization needs some fine-tuning. There are many ways to drive the traffic to a website but search engine optimization still rules the roost. Tweaking the SEO of your webpage is one of the prime ways to improve the traffic. Also an improved SEO leads to a great usability by the users to find your website in the list that appears in the search engine.

By enhancing your Search Engine Optimization for your webpage, you will:

• Advance your page’s rankings

• Enhance traffic to your webpage

• Cope with genuine visitors who are interested in your products and services

Here are a few factors that would help drive traffic

The Right Keyword: - Determining the right keyword that describes your website in a word is of primary importance. The word should reflect the content of the page the visitor would want to know about. These words should be closely considered as this form a very important part of the search. Also the keyword that is selected should appear in all the primary locations on the webpage including the first few paragraphs of a page, headers etc.

Effective use of Directories: - By submitting the website to search engine friendly directories would help in effective ranking of the websites. The website should carry at least three descriptions with varied titles. This would increase the number of backlinks for your website. Backlinks determine the popularity or importance that your website possesses.

Relevance of Content:- Choice of the right words and necessary phrases is an important step as the content will induce many users the urge to click your website. Kindling their interest should be the main objective when the content of the webpage is decided. Linking blogs that advertise the link of your product and service with the website will also help in improving the ranking of your page.

The right use of Article Directories: - Choosing an appropriate title and designing articles and submitting them to the article directories also form an integral part of SEO ranking. The top rated article directories have to be listed to submit your website as that would be more popular among the users. Backlinks should be included in the website for effective search results. This would result in book marking your webpage for further reading or linking your page to the user’s website. This would only result in more traffic.

Effective use of Link Exchanges: - There are many webpage owners who are open to exchanging links to share your link to their page and vice versa. This is an effective way to increase traffic in both the web pages. Search Engine Optimization forums provide this opportunity to exchange links and send testimonials about your webpage.

The business of creating webpage and to make it effective among the users has a lot of challenges. By applying these rules of the SEO will give your webpage a better chance to be viewed, picked and bookmarked.

About the Author: We are leading and ethical search engine optimization company providing services in USA, Canada, UK, Gulf and India.

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Top 7 Fundamentals For Google Optimization! Google Seo Tips And Techniques By Expert!

Submitted by: ASIF IQBAL

Who doesn’t want to get Top Ranking Positions in Google? 1st Page Placement in Google is NOT difficult, you need to follow Google Optimization Guidelines, and this Article has Summary of the Seven Fundamentals for Google Optimization.

Google optimization is about following Google guidelines, Google likes ethical SEO practices, those SEO practices which are to help website owners as well as Google and it has published guidelines for SEOs here: http://www.google.com/intl/en/webmasters/seo.html

Top 7 Fundamentals for Google Optimization

1. Fresh and Original Content

2. Clean and Validated Code

3. Easy and Accessible Navigation

4. Good Interlinking of Web pages

5. Healthy and Relevant Incoming Links

6. Domain Age and Registered Period For

7. Same Contacts at Site and Domain Registration

Fresh and Original Content

Google love fresh and original content on web page, selectable content/text copy of your web page, google can’t read content on images or at pics.

Clean and Validated Code

Clean and validate code helps google to crawl deeply, try to put content at the beginning of your web page, ignore nesting, javascript or comments, in fact try to shorten the text format with the help of external CSS.

Easy and Accessible Navigation

Text or image base navigation helps google to read, google bot can’t read javascript, dhtml, flash base navigation, try to avoid using these practices which google doesn’t like. Keep your navigation at top or left side of the web pages, make sure to add a sitemap page which will guide web surfers and web bots to each and every page of your website, if you have huge website then make sure to add at least all main categories’ links at sitemap page.

Good Interlinking of Web pages

Web links are like roads and streets at website, make sure all website’s internal links are text base or image base, with relevant content.

Healthy and Relevant Incoming Links

Google likes referred websites, specially referred from quality and relevant resources. The more referrer links the more top rankings. Here one thing should be remembered that one relevant incoming links is better than hundred irrelevant links.

Domain Age and Registered Period For

Google started keeping new registered domains in sandbox since April 2004, in sandbox almost all new domains kept on probationary period for 6 to 8 months, in some cases for longer period, Sandbox domains don’t get good rankings.

Google also likes to rank better to those domains which are registered for longer period like for 5 or 10 years, because whoever registered domains for longer period shows how much s/he is serious with her/his business and most probably won’t do SPAM with those domains.

Same Contacts at Site and Domain Registration

Google likes true businessmen and a true businessman doesn’t misguide his website visitors, google likes those websites which have physical mailing address to their contact pages and google compares it with that physical mailing address which is used in domain registering.

About the Author: Asif Iqbal is a Researcher, SEO, Trainer, Speaker and Author, specializes in google optimization and promotion, and has trained dozens of quality SEOs. He can be reached at asif@asif-iqbal.com his personal website is: http://www.asif-iqbal.com

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Search Engine Optimization, Google, And The Reptilian Code

Submitted by: Jerry Bader

Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques.

Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-marketing message out of shape in order to satisfy search engine criteria.

Their prime interest is in delivering their finely crafted, focused marketing message to their audience, not to search robots. Last I heard search engines are in the business of selling you their stuff not buying yours. But these companies also know something that you don't; they have a secret that makes their marketing work without the need for search engine appeasement. This secret is not much of a secret, in fact it is out there for all see; unfortunately most search engine crazed entrepreneurs choose to ignore it and instead look for an easy fix, a magic bullet, search engine nirvana.

Google's Mission

Google's success is based on two very simple facts: one, it is the best way to find what people are looking for on the Web; and two, it has parlayed this ability into a series of paid-for services. Pretty obvious stuff until you delve deeper into why and how this works. Google understands the same thing most extraordinarily successful companies understand and that is they know what you really want. The keyword here is 'really:' they understand the unconscious primal need to survive, to be the alpha-ape, to be first on page one of a search for whatever it is you do, because in the SEO game, if you ain't on the leader board you ain't in the money.

The Google Paradox

Here's the problem: Google can only be successful as long as they deliver relevant search results to a vast Internet audience. If they fail to deliver appropriate search results people will stop using them and their paid-for services will decline. On the other hand, you as a business executive want access to Google's vast audience, and the only way you think you can effectively gain this access is to appear on that first search page as close to the top as possible; and you really don't give a damn how you get there. Enter the search engine optimization gurus, boffins, and Svengalis who provide the promise of survival of the most index-able.

So now we have Google who's success is based on delivering relevant searches and SEO companies intend on manipulating this ability to place their clients on page one near the top. Google of course being a smart bunch of guys foils the SEOs by constantly changing their methods and algorithms and trumps them by placing paid-for results in the most prominent places. And the game continues, bringing in huge profits to Google and wonderfully large fees to the search engine optimization experts, leaving you paying the shot with little to show for it.

Just as an aside, I can tell you that most of our website traffic and subsequent inquiries and worldwide clients come from Google searches, and our website is mostly Flash, concentrates on Web-video and audio, and basically ignores most search optimization tricks. We rely on providing our audience and Google with relevant material.

Back to Basics

The lesson here is clear: sound marketing practices based on the way people think and act should be your number one priority, not blind faith in the manipulation of some constantly changing mathematical formula that is increasingly playing second fiddle to paid-for placement.

Persuasion Techniques

The ability to make money on the Web is not based on traffic but rather on your ability to communicate. High volume expensive traffic that leaves your site within seconds serves no financial purpose. You should be spending your marketing dollars on methods that grab visitors' attention and deliver a focused, informative, entertaining and memorable marketing message that resonates with your audience's unconscious desires formed in the primitive reptilian portion of the brain.

The Lustication-Justification Process

Sales are generated by creating what Clotaire Rapaille, the reigning superstar of market research, refers to as the process of lustication and justification. Lustication is the psychological trigger of desire that makes your audience want to buy your product or service, while justification is merely the rational excuse used to expend resources.

Decoding the Motivating Triggers

Rapaille's work is all about decoding the motivating triggers that prompt a purchase. Once found, the job of the marketing effort is to stay on code. The major research effort is to get past the excuses, the justifications, the rational left brain thinking that appeases the accountants, engineers and programmers, and to get down to the nitty-gritty, the elements and primal coding that make us tick.

Rapaille believes words carry more than their literal meaning and are ripe with unconscious associations, not a surprising revelation since all communication whether verbal or nonverbal is based on the associations we make over a lifetime of experience. These shared associations form the basis of the code we are looking to play upon in our marketing.

Where most corporations and advertising agencies use focus groups as an exercise designed to cover their collective asses, Rapaille takes a different approach. As a trained psychiatrist, he organizes his version of focus groups in stages. During the first stage he allows his subjects to gain a sense of accomplishment by justifying their reasoning through logical and rational thinking that he completing ignores. In the second stage, he pursues the more relevant hidden aspects of desire, and that's the ultimate sales trigger he's looking for.

An Affordable Solution

Most businesses certainly can't afford the fees of someone like Clotaire Rapaille, but if you free yourself from conventional thinking and the need to justify and rationalize everything you do then maybe you to can find the hidden triggers of desire that form the code you need to base your marketing on.

Humans have two fundamental needs, survival and improvement; these essential requirements are subdivided into our need for food, shelter, reproduction, acceptance, community, status, and knowledge; these are motivational triggers for everything your audience does and for every cent they spend. While you're knocking your brains out competing for top spot on a Google search, the big boys are delivering what people really want, and laughing all the way to the bank.

If you want your share of the Internet pie, you best discover what really satisfies your audience's hunger, because that's the basis for a marketing message and website presentation that works.

About the Author: Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

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The Key to Doing Keyword Research

Submitted by: Penny Sansevieri

As any Search Engine Optimization expert will tell you, Keyword research is a funny animal. The type of keyword research you do will vary, depending on what you're using the keywords for. Article research, for example, will be much different than keyword searches done for web sites mostly because people are searching for different types of words depending on what they're going after. Regardless of the type of search you're doing though, there are some hard and fast rules when it comes to good keyword searches. Here are some tips that should help you understand, define, and implement your own keyword searches:

1) Study the marketplace: Your market will tell you a lot about which keywords are popular and which aren't. The tools I describe later in this article shouldn't replace your own research. Get to know your competition by studying their marketing materials, press releases and web sites. Often you'll find hidden data in these places that will help you narrow down your own search. By "hidden data" I don't mean data that is literally hidden like back-end text in web site development no one ever sees, what I mean by this is terminology that might not seem like a keyword or keyword string initially, but as you dig deeper you find that it's in fact a popular search term.

2) Keywords are just that: words. They can be single words or keyword strings. Either way you'll want to find the perfect term for you. Don't get hung up on finding the single perfect word, instead look for search terms or patterns.

3) Keywords won't stay evergreen: As markets/readers change, so might your keywords. If you have a keyword or keyword string that's been working well for you that's great, but when it stops producing results (i.e. hits to your web site, hits to your articles, or inquiries about your book) then you might be in need of a new set of words.

4) Research: If you're stumped for how to research keywords and the marketing materials and press releases you've gathered aren't helping, consider going onto some blogs in your particular market and see what you can dig up there. Look for phrases that are used over and over again. For example when women's literature added a spicy, fun new genre, the term "chick lit" was used over and over and became not just the adopted name for the genre, but a keyword term as well.

5) Use keyword sites to augment your searches: Along with studying the marketplace you can also go online and use the websites recommended below to help you further your search. Many of these sites are free but if keywords are crucial to your campaign, you might want to think about finding a site you like and paying for their upgraded research.

6) Test, test, test. Once you have identified a keyword or string of keywords, test these words by creating articles or press releases using these terms. You'll be able to see quickly how well your words are working.

7) Use them everywhere: Once you have identified words that work for you, use them everywhere. As I explained above you can use them in your articles, press releases, even on your web site. You can even use them in your social networking profile, on your page or as the name for your social networking page (this works especially well if you're using Squidoo).

Useful sites related to this article:

SpyFu:

Price: Free registration for basic research functions.

Subscription packages for full additional features range from $6.75 for a three-day trial; $38.50 monthly

Wordtracker:

Price: Free tool generates list of up to 100 related keywords. Full functionality with subscription for $59

Wordze:

Price: $7.95 one-day trial, $35 monthly. Best use: Keyword list building; keyword list augmentation; SEO keyword strategies.

About the Author: Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME.

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Killer Keyword Marketing Research

Submitted by: John Gergye

Everyone wants more traffic. But most do not know how to excel at the one thing that will insure their site is jammed with traffic like a Los Angeles freeway at rush hour. That is, they fail to do anywhere near enough keyword marketing research.

Granted reading one article will not you an expert make. But I can at least begin to bring you up to speed when it comes to finding visitor laden top search terms. To do so I will reveal four of my sacred keyword research rules of thumb.

My first rule of thumb is simple. Do not settle for the obvious keyword phrases. I know. Sounds obvious. But apparently isn't.

For example the term "easter baskets" gets 120 searches/day. While going up against 420,00 other pages.

Not insurmountable. But I like less of a challenge. Especially when "personalized easter baskets" gets 109 searches/day and only has 615 competitors.

See the difference one word makes? Similar to the difference between lightning and a lightning bug, no? Since you get nearly the same number of searches with no where near the same number of competing pages.

The next secret rule of thumb is to compare the plural verses singular forms to see which is better. Since when it comes to this most webmasters tend to pile onto the wrong choice.

Take the term "gold earrings" It gets 168 daily searches in all engines, and has 1,540,000 competing pages in Google. While "gold earring" gets 84 daily searches and faces 440,000 competitors. In other words it has less than a third of the competition for half the searches. So we're on the right track. Best of all "italian gold earrings" is used by 52 searchers daily. And only has to fend off 514 pesky competitors. Or what you might call a slam dunk.

Your third keyword research tactic involves grabbing the low hanging fruit. Or what I call "orphan keywords".

Ideally you're looking search terms with less than 1000 competing pages in Google when searching for the EXACT phrase. 500 or less is better still.

Of course the closer to 10 competing pages you get for a search term, the more likely it is your page will be to stumble into the top 10. These are true "orphan keywords". So named due to neglect by your competitors.

Then don't forget to think outside the box. Just like your potential customers do.

Say you had a law practice in California. One term you might consider is "criminal defense attorney". That gets 131 searches but faces 1,450,000 competing pages. I'm not wild about those odds. Plus the term really isn't very targeted.

Digging deeper I found that "criminal defense attorney LA" gets 85 daily searches. And only has 11,1100 pages to beat out. Not bad.

Digging deeper still "criminal defense attorney la county" gets 84 daily searches. But only has 575 competing pages. Paydirt!

Once again I turned up a search term with total searches at least in the same ball park as the generic term I started with. Yet with just a handful of competing pages to deal with. Rarely do I fail to do this. In fact you'll discover dozens of such gems by thoroughly researching your keyword universe.

Never forget that keyword marketing research is THE factor that determines the success or failure of your niche site. Applying rules of thumb like these can help you do smarter optimised keyword marketing. Which in turn will help you attract more traffic from search engines more easily. And traffic is something we could all use more of, right?

About the Author: John Gergye runs nearly 30 sites. His just updated 38 page special report reveals 37 Free Traffic Generating Shortcuts and Secret Weapons to help attract visitors who are ready to buy. Claim your copy here: http://www.traffic-test-tube.com/seotp/freerpt.shtml/

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Importance of Keyword Research in Doing Successful SEO

Submitted by: Mike Gates

Keyword Research is very crucial and essential in search engine optimization. Whether you are going to use the keyword for onsite or offsite optimization, you need the right keyword. Choosing the target keyword is difficult because, none of us can predict how the google search engine ranks the sites. The algorithm of google search engine is undisclosed one and hence you should be very careful while choosing the keyword. Online business people need to use a perfect keyword research tool or should take the advice of search engine professional to pick the apt keyword for their business.

Search engines like google, yahoo, bing and MSN frequently changes its algorithm and it is quite difficult to understand their formula. Some time search engine spiders give priority to lengthy keyphrases and some time short keyphrases will win the race. But, it is the responsibility of the webmasters to find out the keyword that is widely used by the users in the search engine box. To tackle this issue, you should definitely use the keyword research tool which can provide you complete details. Through keyword research kit you can find out which keyword can give good sales. You will also find some advanced keyword research kit for which you need to pay some amount extra.

Once you select a keyword you should refer to other sites, especially your competitor’s site and see what keywords they have used and how they have used it. It is always good to choose more than one keyphrase, so that you will get opportunity to test each and every keyphrase. In the trial run if you feel any of the keyword gives best results in search engines, then you can decide that particular keyphrase is best. This is how you need to test each and every keyword and see which keyword fetches you higher ranking in search engines.

If your main business is through internet, then you should not risk your business by doing the keyword research process on your own. You should definitely approach SEO professional to do this tough job.

Why to choose SEO to help you in choosing the keyword?

1] Any individual or webmaster cannot understand the search engine algorithm and it takes several months to get the outline. You will come to know on the changes only when your site fails to get the top position in SERP. But, an experienced SEO expert can easily analyze these changes and make your website steady once again. So, you should compulsorily seek the help of SEO keyword research expert to know more details on the search engine algorithm.

2] As I said above, you cannot judge whether short or long tailed keywords is given preference in search engines. At present, search engines prefer short tailed keyphrases. Who knows? This algorithm may change at any time.

3] Remember, the search engine algorithm is not similar for all the search engines. So, you need to use different keywords for different search engines. Even though none of us can predict the algorithm, some internet friends will be following the search engine spider and track the change quickly. So, you can get updates through internet friends if you submit your domain link in those directories.

Whether you do your keyword research on your own or take the help of an SEO firm, you should never take the keyword research lightly.

About the Author: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

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Keyword Elite , The Ferrari Of Keywords Research

Submitted by: Peter Vermeeren

In order to find the right tools to research high paying AdSense keywords, it is important to know what information you want o know about keywords. It would be just great if there were a tool that told everyone exactly what Google pays for each keyword, but that doesn't exist and anyone who creates such a tool is certain to be barred from Google forever because it is a clear violation of the terms and conditions of having an AdSense account to reveal any income information to anyone else.

You can use Adwords keyword tool to select keywords and you'll get some information. But there are many, many great tools out there that will help you select the right keywords for your AdSense campaign focus. Look for only those tools that provide information about the number of searches performed, the number of competing websites and a "guestimate" of profitability.

Keyword elite will do all of that and a lot more. Keyword elite allows you to create keyword lists with the most profitable keywords and thousands of variations. Keyword elite let's you spy on your competitors adword campaigns so you can do better.

With keyword Elite you can find the highest paying keywords for adsense publishing.

WordTracker is probably the best known and most popular tool for finding keywords that are profitable and that have little competition. However, it does entail a subscription fee so that you want to subscribe for the period that you will actually use the tool and no longer. You can subscribe for a day, a week or a month, or indefinitely. Only those people who use the tool frequently should consider an indefinite subscription due to the high cost.

NicheBot is a free tool that is really handy for this. Unlike WordTracker which costs quite a bit for a subscription, this tool has just about everything you need or want and it is absolutely free to use. It is web-based and perhaps not quite as fast as WordTracker, but it works just great. And it is being upgraded all the time with new features.

KeyWordDiscovery offers a free trial period, after which there is a subscription fee. However, it is a reasonably popular tool for keyword researching.

Overture Keyword Research Tool is another free tool that you can use. It gives you the information you need but the output is based on Overture search engines and you would do much better to get Google search engine results.

To find the right tools for you, try several of the free tools you'll find with a simple Internet search. You may find one that meets your needs very well. If not, then it is time to begin using some of the subscription services.

About the Author: For more information about Adsense and Adwords Tracking visit: Adsense and Adwords Marketing and Testing - PROFITmatic,Complete Marketing Toolbox

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Search Engine Optimization Vs. Search Engine Marketing: What's The Difference?

Submitted by: Simplifying The WEB

SEO and SEM are two terms that are commonly bandied about by webmasters. Sometimes it seems as if the two terms are used almost interchangeably. But is there a difference, and if so, what is it?

In fact, there is a difference. SEO stands for Search Engine Optimization. It refers to anything you do to your page to make it more search engine friendly. SEM stands for Search Engine Marketing. It forms a sort of umbrella term that can refer to anything you do to get your page ranked higher in search engines, from search engine optimization to requesting backlinks to submitting your URL to search engines.

It's important to know the difference between the two when you're shopping for SEO or SEM services. If the company doesn't specify what services it offers as part of its "SEM Package," then don't hesitate to ask. And don't hand over any money until you know! Some companies may mean nothing more than submitting your website's URL to a few search engines, and you can do that yourself.

Whenever possible, get a list of specific things they plan to do to help surfers find your website. Will they submit your URL to search engines? Get a list of the search engines they plan to submit it to. ("Yahoo!, Google, and 100's More!" doesn't count.) Will they keyword optimize your site? Be sure to ask if they include META and ALT tags.

Ultimately, whether a company uses "SEO" or "SEM" doesn't matter as much as what services they offer. Ideally, SEM would be more valuable than SEO, because it would include SEO as well as other marketing strategies. But this is not always the case. As we've noted before, it can be simply a code for "stick your URL is a few search engines and be done with it." Look for reputable websites, and ask for specific services they offer. Once you've done your homework, you will be able to make an informed decision between SEO and SEM and march forward proudly, knowing that you truly got the best value for your money.

About the Author: For more information visit Orange County Website Design Search Engine Optimization Orange County SEO Simplifying The WEB 

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Search Engine Marketing And Search Engine Optimization: Any Difference?

Submitted by: Mikhail Tuknov

For many casual internet users, the terms SEM and SEO rarely enter their minds when they are busy jumping from one website to another. However, it is these terms that determine much of what comes out on the results page whenever we type in a word in the search tab of any accessible search engine. These terms are also responsible for all those advertisements and pop-ups that link us to even more websites, whether they may be connected to our original search or not. So just what are SEM and SEO?

In the simplest way possible, SEM and SEO are tools which website creators, especially those who are promoting and selling a certain service or product, use in order to gain a lot of exposure and better ranking for their website. Sounds easy enough, right? Well, the simplicity ends there.

To make it a tad bit complex, SEM and SEO are not the same. As suggested by the names, SEM, or Search Engine Marketing, deals more with how a website is marketed to gain exposure in the different search engines available on the internet, while SEO, or Search Engine Optimization, deals with how the web creators develop and re-develop the content, quality and structure of their entire websites so that whenever an internet user types in a particular word in the search tab, their websites have a better chance of appearing on the first few search engine results pages (SERPS).

Now, to make it even more complex, although the functions of SEM and SEO seem different, they are more effective when used together. Since the main function of SEM is to gain more exposure for a website, the more common means for attraction are online advertisements, blogs, internet articles, partner and sponsored websites, and anything that can catch the eye of the internet user. SEM also makes use of PPC (pay-per-click) and paid inclusion to further push a website’s visibility. Lastly, it is also an important process in SEM to submit the name and URL of a website to different search engines and web directories if only to inform them of the website’s existence. All this is carried out to ensure the popularity of a website.

So how does SEO come together with SEM? Well, despite having all the advertisements provided by SEM, it is truly the SEO that allows the internet user to easily and conveniently find what he is looking for. Since the function of SEO is to gain a better ranking in the SERPS, the web creator has to constantly optimize his website in order to cater to the needs of the internet user and to make it easier for spiders or web crawlers to judge whether the website’s content is relevant to the word/s being searched. Optimization is not a simple and easy task. It involves having to restructure the website regularly (by editing the html code and meta tags, changing content, reorganizing the site map, developing an easier navigational structure, etc.) so as to adapt to the rapidly changing demands of the internet user. Still, when done properly, not only does SEO help a website become more useful and therefore, more often visited by the internet user, it also helps gain more exposure since it increases the website’s chances of gaining a better rank in the SERPS.

Both SEM and SEO success rely heavily on the words or context which Internet users type in whenever they search for something on the internet. Take PPC under SEM, for example. PPC is an ad that is triggered by a particular word or context used by an internet user. Once a particular word or context is searched, a corresponding PPC ad for a website comes out. SEO works in the same way. The web creator inputs a particular Meta tag (or keyword) in his html that he believes many internet users will use when searching for information, information which the web creator’s website may contain.

Although all of these processes involving SEM and SEO are tedious and time-consuming, it all boils down to knowing and serving the target audience. A web creator must be discerning enough to know what the internet users need and want, and at the same time he must have the real passion to inform and provide the internet users with the right service and product.

About the Author: Mikhail Tuknov, search engine optimization specialist and a founder of Infatex (Search Engine Marketing Company). With an extensive background in Internet marketing, Mikhail Tuknov offers SEO, PPC, SEM services.

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Using a Search Engine Marketing Consultant to Boost Search Engine Rankings

Submitted by: Ray Subs

A search engine marketing consultant is a good resource to use if you need help developing a website that ranks high in search engine results. There are a few search engine optimization techniques that will help your website to rank higher, and a search engine marketing consultant can help you to identify and utilize these practices. The amount of traffic your website receives is directly related to the success of your business, so it is imperative that your website is properly optimized for search engines.

A search engine marketing consultant will show you how to use your website’s content, keywords, and incoming links to increase your website’s rankings. They will give you ideas you can use to improve your keyword performance and show you how to implement important changes that will lead to increased search engine rank and traffic. Choosing a search engine marketing consultant is an important part of the success of your website, so be sure to choose someone who will address all the important aspects of search engine marketing.

One of the most important factors in boosting your site’s ranking is keyword research. Figuring out which keywords are best suited for your website and which have the most competition is one of the best ways to make sure your site is ranked high. Using the right keywords within your niche market will help your website to succeed. You want to make sure that the search engine marketing consultant you choose does extensive keyword research to choose the best keywords for you as well as looks at your competition to see what keywords they are using.

The search engine marketing consultant you choose should also show you how to implement on-page optimization techniques such as meta tags, title tags, and keyword density, to help improve your site’s ranking. It is important that your keywords are used properly throughout your website and a good search engine marketing consultant will show you how to do so. Properly filling out meta and title tags will also help your website to rank higher. You will also want to fill your website with keyword rich content that adds value to your site.

There is more to search engine optimization than keywords and site content, and a search engine marketing consultant should also help you to build inbound links and utilize other off page optimization methods. Having many inbound links to your website from related websites is a great way to increase your search engine ranking. Likewise, article marketing is a very effective way to increase the number of links to your site as well as increase traffic.

If you run or are considering a paid marketing campaign, your search engine marketing consultant should also help you choose keywords for your campaign so that you receive the most traffic and click-throughs for any given keyword. A search engine marketing consultant can be a great help in getting your website the traffic it needs, if you choose one wisely.

About the Author: Before you start an SEO project, go to Terry Stanfield's site for information on SEO Management and more Search Engine Marketing Articles.

Source: www.isnare.com

Permanent Link: https://www.isnare.com/?aid=273075&ca=Internet

Search Engine Marketing Guide: Things To Do To Boost Search Engine Positions And Web Site Traffic For 2006 And Beyond

Submitted by: Luke Fitzsimmons

Search Engine Marketing is very important if your want your online business to succeed. It is all about good quality high value (unique is best) content, it is what the search engine want as it is what the searchers are looking for. This is just a quick list of the top of my head but is enough to keep you busy.

• Articles: this is the most powerful way for 2006 and beyond to generate good quality one-way in bound links. I will submit them to article directories and submission services, do a search on your favourite search engine for article submission services or article directories to find relevant ones for your industry. Note it is a good idea to use relevant keywords and phrases in your articles but only if they make sense.

• Press Releases: another sure fire way to generate quality links from authority sites. Press releases are much more powerful that advertising as they are objective. Again search in your favourite search engine information on how to write a good press release if you are not familiar with them for example type in ‘tips for writing a good press release’. Then do a search for good press release submission services PRWeb.com is a very popular service

• Add regular fresh content to the site: Your Search engine marketing will only succeed if you do this - you could reuse the articles used for submissions etc… But this would probably not be the best method. Although a good idea would be to write a series of articles, use a few of them or a shortened version or an abstract (still with good quality unique content of course) for submission to the directories. Make sure you tell the readers that further articles and information can be found on your website, enticing them to visit your site to read the rest of the articles.

Make a point to add fresh content of a regular basis. For example if you are in the Overseas property industry you should add new properties, buyers guides, area guides, country guides, case studies, customer testimonials, resources (i.e. weather, travel info, car hire etc… these can be affiliate links to generate additional streams of income), again I can help.

Set yourself up a Blog and make a post to ping the search engines every time you add fresh content to your site, this will alert the search engine spiders who will come crawling to review and index your new pages. Again if you don’t know much about Blogs, use your favourite search engine to find out how to set one up. Wordpress.com is a popular service.

• Joint ventures: i.e. you email your database in return for an email to another company’s database. You know your industry; you should know who to tap up for a joint venture. Don’t simply view similar websites as competitors, this is short sighted; instead view them as opportunities and colleagues. You can swap links, exchange content (publish each other articles), email each other databases etc… use your imagination, get creative, there is enough traffic for most websites to succeed. As long as your website adds value and offers good quality unique content you will succeed.

• Hooks: you can offer your visitors something of value in return for them signing up to your newsletter. For example, again if you are an overseas property company Free Brochures, Buyers guide, legal or tax information

• Competitions: use incentive based viral marketing i.e. you can enter your site visitors into a competition for every friend or colleague they tell about your site or register for your mailing list.

• Optimise your web pages and articles: as this article was talking about using fresh content for your search engine marketing strategy I thought it best show you how to create an optimised page, for those of you that don’t know how.

In my experience I have found that it is important to optimise each webpage for a maximum of two phrases.

Title = phrase one | phrase two

Also try to keep your Meta keywords limited to a few, use the same two phrases first as in your title although you can bulk it out with another phrase, like so;

Meta keywords = phrase one, phrase two, phrase three

The Meta description must also start with your keywords but be descriptive at the same time, like so;

Meta Description =. Phrase one, information for about phrase two from your company / website name

Alt tags (first 3 images on the page should contain the phrases but also describe the picture/image, like so;

Alt= phrase one company name logo

Alt= phrase two picture

Alt= phrase one photos

It is also very important to have header tags with the keyphrase in, like so;

Phrase one

Start the page copy with a header tag

Then the first 50 words must also contain the two phrases, like so (I have underlined the phrases.

Copy

Then use another header with a phrase

phrase two

copy

phrase one

etc…

It is recommended to have between 500 – 1300 words on the page with a keyphrase weight of 2 – 5%

The key phrases should be strategically placed in an hour glass shape in the copy, i.e. a few at the top a couple in the middle and a few at the bottom.

But don’t over do it, make the copy read naturally with all the words in context.

It is also recommended to have the phrases in bold and italic somewhere on the page as this tells the search engines they are important, I usually put them in the footer like so.

Phrase one | phrase two

Last but not least it is recommended to have your key phases in hyper links i.e. linking text

For example you can have anchor links to the different header tags on the page for navigation or run of site link at the bottom of the page.

And there you have it, a quick guide on how to optimise a webpage.

Use these SEO techniques for all pages, articles, and fresh content you add to the site and you can’t go wrong, you are giving the search engines what they want, easy to understand content rich pages, regularly updated.

In return the search engines will give you what you want good-targeted traffic that will convert into enquiries.

Follow this search engine marketing guide, build solid content and good links and your search engine marketing campaign should be a success. if your liked this article and want to learn more visit loudmouse.biz

About the Author: Luke Fitzsimmons has a BA (Hons) Degree in Leisure Marketing, has passed the Google Ad words Professional Exam and has a WEB CEO Search Engine Marketing Qualification. Luke has been working online for 5 years as a search engine marketing and optimisation professional, his personal site is http://www.loudmouse.biz

Source: www.isnare.com

Permanent Link: https://www.isnare.com/?aid=66247&ca=Marketing

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