Marketing Budgets Move From Offline Marketing To Internet Marketing And Search Engine Optimisation

Submitted by: Jon Harrison

Companies have and are increasingly moving their marketing budgets to internet marketing and search engine optimisation. The main reason for this is natural progression due to people using the internet more and more every year.

Due to the large increase of broadband users last year and the predicted increase over the next 5-10 years people are taking search engine optimisation and internet marketing more seriously and spending more money on it. The main cause of this is the competition between the big broadband suppliers driving down the price. With more people having fast internet access it allows them to spend more time on the internet going from site to site in minutes seeing dozens of sites. It is also proven that most of the users go through search engines to find their results so it is important to have your site visible there.

Offline marketing is becoming less effective due to several reasons. One of the reasons is the over use of telesales, this has happened over years which has meant that they are less effective now as people are less willing to listen to what the sales person has to offer. People are also purchasing more online so are not going to stores and shops, which means that no matter how much you advertise for a store offline it is losing sales to online websites.

The older more traditional techniques like using leaflets, newspaper advertisements, billboards etc are becoming less affecting due to; people not reading them and reading online newspapers, people not seeing the billboards due to not going near the shops and purchasing online and putting the leaflets straight in the bin with out reading them due to so many irrelevant ones.

As more and more sites go online and the more complex the search engines get, it is harder and harder to rank on the big search engines which also means more time and money has to be put into getting high rankings. However, this pays off as there are more users so you should see more sales for your money. Companies are realising this and concentrating on gaining and not losing trade to online competition.

Search engine optimisation has developed over the years in line with the development of the search engines. This means more research has to be done by the search engine optimisation consultants to allow them to provide the best results for their clients. This can only be done by people investing more money into it and this would only be provided if their where customers to purchase goods and services to make it worth while. So this shows that people are moving their marketing priorities to online.

Some companies split their budget in different ways for their internet marketing and one way is to pay search engine optimisation consultants to deal with it for you. This is affective when using the correct company and you will see results but the problem is there are a lot of con artists also offering the service. The other option is to employ an in house search engine optimisation consultant which will run things from inside the company. A lot of companies have chosen to do this as this allows them to keep control. The problem with this is that the in house consultant may soon get out of date with their techniques if they don’t get enough time to do their research.

About the Author: http://www.infaweb.com has a search engine optimisation consultants and internet marketing team ready to help with your search engine optimisation. Infaweb also provide online development and design to implement any changes needed for your site.

Source: www.isnare.com

Permanent Link: https://www.isnare.com/?aid=116584&ca=Marketing

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Search Engine Optimization And Search Marketing For Start Ups

Submitted by: Dave Davis

Startup Companies often have big dreams and a small budget. Using pay per click (PPC) advertising like Google AdWords, Yahoo! Search Marketing, and MSN adCenter alone to draw traffic may not be financially feasible. A successful startup should opt for a more balanced, frugal approach to getting traffic to their landing pages; one which incorporates generic search result traffic. Using a blend of limited PPC advertising and content optimization can yield the best return on an SEO investment.

Strategy One for Startup Companies: Split Tests & Pay Per Click

Whenever you conduct a pay per click campaign you should always run split tests to see which ads are most effective. An A - B split test is the most simple, and practical method. Simply create two ads for the same keywords and run both ads in conjunction. Which ever ad has a higher score, try and determine why. Discontinue the less successful ad and create another ad and accentuate the features of the better selling ad. Iterate this split testing process to come up with the best ads. Often, simply looking at the top ads is a great way to get started--learn what you can from the best!

Another short note when conducting a pay per click management campaign; often it is wise to only bid on ads on the Google or Yahoo! search results, and not their content networks. Google's content network ads are not as visible and will hurt your ad's quality score due to the lower click thru rate the ads will have on the content networks.

Strategy Two for Startup Companies: Keyword Optimization

Purchasing a software program like AdWords Analyzer or getting a membership at WordTracker.com is essential to effective search engine optimization. The goal with using these programs is to find relevant search phrases that are are searched heavily but without much competition. Once these search phrases are detected, you can start optimizing your page's content for these keywords.

Links have always been the staple of search engine page rank algorithms. Google currently uses link text to determine page relevancy; that is, the words the anchor tags are placed around that link to your site help Google determine what keywords are relevant in relation to your site's content. If I linked to your site with the link text "Polish Sausage" Google will think have a clue that your site is relevant to sausage sales. The question then becomes, "How do I get the right links pointing to my site with the right keywords in the linked text?" That might be difficult if you didn't do it yourself; thus you must do it yourself.

You'll want to find sites with a high page rank to post your links on; message boards will not do. Decent Search Engine Marketing will require you to sign up for sites like Associated Content, Squidoo, and eZine Articles. Create your own content and have link text that is keyword specific to the various pages you are linking to. Watch, you rankings will improve and you'll make money posting content to some of these sites as well. For some complete search engine marketing advice, take a look at the following search engine marketing blog

In conclusion, incorporating a blend of pay per click and organic search engine optimization will dramatically improve your page rank and your landing page scores. Google, and the rest of the engines are getting smarter; keyword optimization is just the tip of the iceberg! If your money low, time high, this balanced attack strategy can be an incredibly effective course of action with a great return on your investment.

About the Author: Dave Davis is the managing director of RedFly Marketing - Pay Per Click Management & runs an SEO Blog

Source: www.isnare.com

Permanent Link: https://www.isnare.com/?aid=144907&ca=Internet

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SEO Marketing You Cant Afford to Miss

Submitted by: Seomul Evans

In the Internet, SEO marketing is the way to go if you want your business to be seen and heard. There is such a thing as an SEO marketing specialist who aids clients and website owners in their quest to have bigger sales and more traffic to the site.

The Aim of SEO Marketing

SEO marketing has only one aim and that is to bring traffic to a certain site. Traffic is seen as prospective buyers and clients of the site owner. Therefore, traffic is a much needed "commodity". Many Internet users visit sites that they have been redirected to or sites that have been presented by search engine results, and they get hooked into these sites. In other words, some users do not specifically seek out that particular site but they might have been led to it by it being in the top ten high ranking sites presented during a search conducted via a search engine.

Now you see how important getting high ranking is during searches. Sites that rank in the top ten are most likely visited by more users than those that are ranked lower. Many users do not bother to look for more sites if they find what they are looking for in the first few sites presented in a search. This is why many sites employ search engine optimization methods to encourage higher ranking and to achieve successful SEO marketing.

The Value of SEO Marketing

The value of SEO marketing is that people who work to market your site know what they are doing and may be objective about what your site requires. SEO marketing is also a way of fully understanding how the search engines work and what is needed to meet the requirements of being in the top ten pages of a search engine.

SEO Marketing Tools and Strategies

There are many ways of getting your site in front of many Internet users. These strategies are all included in search engine optimization and website optimization. Most sites are optimized to suit the requirements of search engines. Many search engines index and catalog sites in accordance to the data and information that the site owners have submitted and the data and information that the search engine crawlers have gleaned from the web site. The way that the data and information are placed in the site is important and so is the submissions that are given to the search engines. It is the role of the SEO marketing expert to be able to fully recognize the right data and information to supply for the site and submit to the search engines. Many SEO marketing companies hire SEO marketing consultants to accommodate the increasing demand for quality SEO marketing experts that can handle search engine optimization and SEO marketing for various sites

Among the many SEO marketing tools that can propel a site to the first page of a search engine result is content. Content that is relevant to the site is what sites need to make it stand out from others that have irrelevant content and improper web design. This is the importance of keyword or key phrases that are integrated ion to the article used for the site. These articles carry the information that robotic crawlers need in order to properly index a site according to what it contains and what it can offer to users.

SEO marketing strategies also include designing the web site in such a way as to make it easier to use and for the texts and images to load quickly. It is important for the web site to be quick loading in order to hold the attention of the users. Sites that take too long to load or have large images that hinder quick access to the texts will most likely be abandoned by the users in favor for a much faster site. Part of SEO marketing is to meet the demands and needs of the people by providing a web site that has relevance and the information that the users need.

The problem with SEO marketing is that there is a fine line of distinction between black hat and white hat methodologies. Some SEO experts employ underhand methods to gain high ranking for their clients’ sites. Many overzealous SEO experts might integrate a few well placed codes and hidden texts that could raise the ranking of a certain web site. Human users will not be able to see these codes and text but the robotic spiders and crawlers used by the search engines to help index a site will be able to read these and gather these as relevant information regarding the site. The results of these actions will lead to the site being banned from the search engine and the SEO company might be included with this. It is best to practice white hat methods of SEO marketing to have long lasting results.

About the Author: Seomul Evans is a SEO Marketing Services consultant specializing in organic SEO Marketing.

Source: www.isnare.com

Permanent Link: https://www.isnare.com/?aid=269840&ca=Internet

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A Review of 30 Minute Backlinks SEO Marketing Course

Submitted by: Brian Garvin

If you're a website owner, you most likely have been getting bombarded with information about how important it is to be at the top of the search engine results pages. Even if you haven't, we're here to tell you that it's true. The only question is how do you go about taking on a daunting task such as this one? Well, according to the 30 Minute Backlinks course, they have all the information you'll need to be successful.

They also claim that this can be done in as little as thirty minutes, hence the name 30 Minute Backlinks. Do we believe them? Not yet. However, because of the interesting notion and how beneficial this could be if it worked, we decided to see what else we could find regarding their SEO marketing course. The end result was intriguing to say the least.

Watching The Video Tutorials

As soon as you get to their sales page, be sure to watch the short video regarding their product. Even if you don't get a true feeling of everything going on yet, you'll still notice the quality of the tutorials that you'll actually receive when you get involved with them. Once you look right below, you'll even see a testimonial regarding how well they are formatted (even though they spelled "wondered" wrong).

The Benefits In Using This 30 Minute Backlinks System

One thing to realize is that these are all video tutorials. So you will get to see first hand what exactly to do in order to be successful in this area. There are five key points that you'll benefit from when watching the 30 Minute Backlinks course. The first deals with learning how to submit your links to directories. According to their sales page, this will be done in a way where the directories are forced to link to you as well.

Second, you'll be able to make as many of these as you wish, and as the sales page says, "compound your results." The other three deal with having complete control over what you produce, an easy to use point-and-click system, and most importantly each one only takes about a half hour to make and submit. We imagine that once you're comfortable with the system, it may take less time as more and more are done.

The Six Things You Won't Need

While the benefits are important, the stuff you won't need to do or get with this program. You won't have to worry about reciprocal links, you won't have to pay someone to write content and come up with article titles either.

If this isn't enough, they also stress that you won't have to know HTML or any other "techie" backgrounds in order to make this work. Plus you can rest assured that there isn't any shady trickery going on and that this is completely legal.

Our Overall Analysis

Even though the 30 Minute Backlinks SEO Marketing Course has an upfront cost, it teaches how to get traffic to your website for free. We know hundreds, even thousands, possibly millions of people who are out there everyday looking around for free stuff. Michelle MacPhearson seems to have given this a lot of thought and has taken the time to make it easy for you. You'll have to read the sales page for yourself to really understand what me mean. If this is what you've been looking for, then good luck.

About the Author: Let Internet Marketing Review Kings Brian Garvin and Jeff West teach you more about SEO Marketing and 30 Minute Backlinks. Feel free to use this article but please leave all links and author bio intact.

Source: www.isnare.com

Permanent Link: https://www.isnare.com/?aid=312621&ca=Business

SEO Certifications & Courses - SEO For Beginners

Welcome to fascinating world of SEO Certifications. Haha, just kidding. This is just a simple list of all the best certifications and courses you can take on SEO. Most of them are for beginners, and all of them are pretty awesome with pretty good reviews. I try to keep this page updated at all times, so shoot me tweet if you think any of these really suck. You’ll also notice that some of them are free and some are paid. Maybe start with a free one, then try a paid one. Whatever floats your boat...
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Search Engine Optimization Tips - Keyword Optimization To Improve Search Engine Ranking

Submitted by: Alan Lim

It’s tough to figure out keyword placement in your search engine optimization plan. Here are some tips to help you in your keyword optimization to improve search engine ranking.

When you are working with your web site, you always need to keep search engine optimization in mind. You need to perform keyword optimization effectively in your content in order to improve search engine ranking and lure in more traffic to your site. Below are some strategies to help you make the most of your keywords in your site’s content.

Where Should I Place Keywords?

After you’ve chosen your keywords for your site or for pages of individual content, such as an article or a blog, then you need to know where to add those keywords to your content so they will be visible to search engines. There are three main places where you should include these keywords:

• Your title

• Your URL

• Your content

These are the locations where search engines will look for your keywords.

How Often Should Keywords Appear in My Content?

Remember that search engines periodically change their algorithms to prevent professionals from artificially boosting their sites by learning the secrets. Years ago, more was considered better. Search engine optimization at that time required the keyword to be used as much as 4 to 5% (20 to 25 times in a 500 word article). Today, with proper keyword optimization, search engine optimization improves when you use those targeted words less. However, there are a few strategies that you also want to pay attention to when it comes to placing your keywords in your content to improve search engine ranking.

• Use primary keyword most frequently – If you’re going to use multiple keywords in your search engine optimization, choose the one which will be the most searched for. You should also choose 2 or 3 other words that you’ll sprinkle throughout the rest of the content in small numbers.

• Keep density high at the top and bottom – Like most of your readers, search engines aren’t going to read your content word for word. Instead, they are going to pay attention to the top and bottom portions of the content. That’s why you really want those parts of your page to be packed with your primary keyword. Make sure these parts also contain highly relevant content, perhaps a preview or a summary of what you’ll be discussing in the rest of the article.

• Use keywords naturally – One of the biggest mistakes in search engine optimization is to force keywords into content at the expense of readable material. If your visitors can’t stand to read your content, then they aren’t going to stick around. You want to use the keywords naturally. Keep that in mind when you are selecting keywords and phrases for your site. Some are going to be more difficult to use than others.

Using the above strategies to guide your keyword optimization effort will definitely improve your search engine optimization results. Remember to follow the same ideas whether you are writing the main content for your site, adding new entries to your blog, or putting together a series of articles that you’ll submit for other search engine marketing efforts.

About the Author: Now that you know about Keyword Optimization, visit the link at Search Engine Optimization to get a Free eBook to learn more on how to improve search engine ranking of your website.

Source: www.isnare.com

Permanent Link: https://www.isnare.com/?aid=282621&ca=Internet

3 Search Engine Optimization Tips For High Search Engine Rankings

Submitted by: Seomul Evans

Contrary to what you may have heard and assumed, search engine optimization really isn’t that difficult. In fact, it’s really only about three things: keywords, content, and linking. If you can get a grasp on those three things then you’ve come fairly close to mastering search engine optimization. Of course you’re safest best is always to use a professional, but if you’re interested in doing it yourself then here’s what you need to know.

1. Keywords: The Google Keyword Tool is your best friend when it comes to choosing keywords. Simply type in the words or terms you think your target audience will use when searching for products and services similar to yours. Trying using entire phrases instead of single words. Let’s say your company sells unicycles. Instead of simply optimization for the word ‘unicycles,’ try optimization for ‘buy a unicycle.’ The more specific your phrase is, the less competition you will have in optimizing for it. Write down the top three words that you want to optimize for as those will heavily influence your content.

2. Content. Content ranks right up there with links as the most important aspect of your search engine optimization efforts. Content is the key to optimization success. The business of search engines is to provide users with the information they’re looking for; otherwise those users will go somewhere else. In order to give users what they’re looking for, search engines have to give users webpages that are most relevant to the search terms that they entered. So search engines are looking for pages with the most relevant and helpful information for users. If your website has the most helpful and relevant information about unicycles, then your page will receive a high ranking from Google and will show up on the first page of search engine results, if not in the top spot. So instead of trying to trick the search engines by cramming a lot of keywords into content, simply provide content that will provide your target audience with the information they need about your product or service.

Before you write anything, call a friend or find a tape recorded and pretend to talk to a friend. Describe your product or service. When you’re through, write down everything you just said, word for word. Review what you’ve written and insert your first keyword near the beginning of the very first sentence. Put your second keyword in the first paragraph your third keyword somewhere in the second paragraph. Continue through your paragraphs and insert one keyword per paragraph. Don’t use any keyword more than four times total, and use your first keyword again in the last half of the last paragraph.

3. Links. Links are key to search engine optimization success. Search engines base their rankings on the number of inbound links to your site from other websites that they consider authoritative in your field. So make sure that your link-building campaign is ongoing. Revisit it every few weeks or so, remembering that you’re never done and that you have to keep building links even when you achieve a high search engine ranking. Your competitors are constantly building their links too. If you stop building yours then you risk losing your top spot.

These three key are a great jumping off point for your search engine optimization efforts, but if you find you could benefit from more guidance, contact an SEO expert or internet marketer. These professionals can help you create a complete SEO strategy that utilizes both on-page and off-page elements and that uses tricks that you may not be familiar with. Get the professional help you need so that you can quickly increase your search engine ranking and drive traffic to your website. You’ll be glad you made the call!

About the Author: Seomul Evans is a senior Website Marketing consultant specializing in Pay Per Click advertising and Search Engine Optimization.

Source: www.isnare.com

Permanent Link: https://www.isnare.com/?aid=419778&ca=Marketing

Search Engine Copywriting: A Comprehensive Guide For Beginners To Content Writing For Search Engine Optimization (Continued)

Submitted by: Liam Anthony

About the resources

Knowing the right information will certainly give you the right results. Knowing what people want and what they are searching for will be one of the keys to make it big in this business. One of the things that can help you acquire this information is through case studies, surveys and polls that can be found all over the internet. Most of these studies provide general demographic information about internet users. If you’re lucky enough (since it is discouraged), you might even stumble with information regarding the searching habits of different demographics.

Once you have decided to use particular information from the internet, make sure that it is from a reliable author or source. Incorrect and inaccurate data proliferates all over the internet and it happens that you may be misled by others to use them, so, see to it that the articles or studies you are about to use are made and conducted by certified educational institutions or known private companies so you will not have any problems about their authenticity.

Another effective source of information from the internet are pages which rank high among search engines especially those that are related to yours. Analyze and learn the effective things they have done to increase their PageRank and apply them to your work. You could also check out the pages of your top competitors, you might learn a lot from them but be careful not to copy their stuff as it is since they will be constantly checking out their competition. Copyright guidelines are finally catching up with those who replicate content, ending blacklisted by major search engines.

SEO forums are also helpful in guiding you about the latest trends in the Search Engine Optimization business. Experts usually crowd in these forums to discuss the tricks and trends of the business. Moreover, new updates and trends about Search Engine Algorithms and Technology can be found on these forums so it is highly advisable that you check out those forums. However, the forums might be a little too complicated for beginners as terms often become too technical to understand even by seasoned users.

About the words

Now let us go down to business! It is time to know what are the keywords and keyphrases you will use for your copy! The key words and phrases would be the ones that you will use and try to integrate throughout the whole copy. It would be the bait you place in the hook in order to attract and hopefully catch your potential customers.

First of all, you and your client should brainstorm together (face to face if possible) about the keywords and keyphrases you want to use for the copy. It is important that you brainstorm together so that you will be able to stay true to the brand and have an effective choice for use in the search engine optimization efforts. You could make use of different keyword tools found in the web such as Keyword Discovery, GoodKeywords, WordTracker, Overture, etc. (issues regarding their usability and effectiveness will be discussed separately). These tools can be downloaded or used directly over the internet should you choose to utilize it.

In choosing keyphrases or keywords remember to start with and use popular but “not-so-competitive” terms since it would be very difficult to compete with more established websites if you have just been starting. The above-mentioned tools will help you determine which key words or phrases you could use.

One word keywords are very difficult if not impossible to compete with as it would have a more general scope compared with keyphrases. For example, if you are trying to write content for a company selling educational toys, choosing a keyword like “toys” would be a stupid idea since search engines would give around one hundred million hits for that particular keyword, while changing it into keyphrase like “toys for students” or “educational toys” would only have hits of around five million. This means that the chance that a web searcher would actually go to your website would be 100,000,000:1 under the keyword “toys” while choosing the keyphrase “educational toys” means a chance of 5,000,000:1, greatly increasing your chance of being visited. Besides, customers are more likely to refine their searches since using or typing just one word searches would mean being bombarded with a lot of unwanted information than they need, costing more time and effort.

Your keywords should specifically target (1) the product or service that you are offering and (2) what people actually type whenever they use the search engines in looking for products and services like yours. A good example would be when writing content for a company selling kilns for bricks, you should not optimize for the keyword “kiln for bricks” if most people actually type “oven for bricks” when they are looking for such equipment. It is useless to optimize for the term kiln when most people opt to type oven since a few if none will be looking for the term kiln.

You should also identify and discover various words and terms which are closely related to your keyword or keyphrases. Some key-terms and keyphrases are so intimately intertwined with others that one group associates it with a particular field while another choose to associate it with something else. One good example would be Cosmetic Surgery. Cosmetic Surgery is a medical procedure, so, it can be regarded as something related with medicine and surgery, while it is also correct to say that it is related with cosmetics and beauty. Since the fields of medicine, surgery, cosmetics and beauty are popular fields, optimizing for both the cosmetic and the surgical aspect of the keyphrase Cosmetic Surgery would bring more keyword hits for searches from individuals of both parts of the spectrum.

Another thing to consider is to integrate local terminologies or equivalents of your products or services when optimizing with key words or phrases. An “elevator” in the US would be a “lift” in the UK, a “truck” in the US would be a “lorry” in the UK, and the list goes on. When trying to sell products or services for a huge demographically different society, you should optimize for both of the groups as each would tend to search for the more familiar local term. Better yet, you could create different sites for different demographic groups, replacing particular key words and phrases; enabling you to cater to both.

Moreover, it would be wise to consider placing regional information or regional key words or phrases. Integrating regional information along with keywords and keyphrases enables users who prefer more specified searches to visit your website. You would also benefit from the limited competition because of the more specified search. Most people looking for products and services in the internet would certainly prefer to find what they need locally, so adding local regional information would definitely be of great help to you and your potential client. Another benefit is that you could add another keyword, which is the regional information to your existing key word or key phrase. For example, instead of having just “plumbing services” add “Atlanta” before ‘plumbing services’. This would give you an edge over competitors as it would profoundly decrease your competition.

About the content

Now that you have the key words and phrases you would need its time to plan about the general thrust of the content, on what the content should be like.

Generally, the main idea of writing content is for it to be able to provide useful information for visitors in your site. You are primarily writing for the readers, the human visitors of your site, and about the products and services that you have to offer. Secondary to that idea is to provide the search engines information so they could properly and accurately index your site according to its proper category, so anyone who wants to look for something in particular, through the use of search engines, would eventually find what he needs. In other words, your content should be both customer-oriented and search engine friendly.

In order to do that, you need to plan properly on how to do your copywriting. The whole text should be able to give them what they need and want to know about the products and services you have. Hence, it is highly advisable that you read a lot of information about the subject product or service before you write the actual copy. The goal is to become extremely knowledgeable about the product, so you can explore all the possibilities and play with its strengths and weaknesses and write everything that is needed.

One important thing to remember is to write content that is unique. Copying content is not only plagiarism and cheating but is also a serious offense that could cause painful penalties under existing Copyright laws. More and more Intellectual Property Rights watch dogs are reporting cases of content stealing and have gained some grounds over the years. Major search engines are now penalizing sites which illegally acquire content from other sources. Penalties include permanently putting sites under a blacklist, sort of a “permanent not to contact sites” for crawlers. Lawsuits and cases about web content writing are now increasing day by day, with more countries enacting laws on Intellectual Property Rights. The risks are just too great if you plagiarize and copy content. So make sure that you quote or place endnotes when you choose to use parts of other’s content.

And lastly, your content should be written in plain, simple, and natural language so as not to destroy the natural flow of words as you write. Highly technical words and terms should be reserved for highly technical discussions, and should be discouraged for everyday internet use.

About the mood

You might be wondering what a section about mood is doing in a seo copywriting article, well, it certainly has a LOT to do about content writing. The mood of the reader would certainly affect the way he views a certain product or service. If you did not properly take care of the emotional side of your customer with your writing, consider him gone. Individual moods are affected by a lot of factors; although primarily it is internal, external factors could also affect his mood significantly and luckily what that individual reads is one of them.

First of all, you should be ‘in the mood’ for writing. Good copies are mostly written by writers who are either inspired or enlightened with what they are about to write. Content writers should make sure that they are in this special mood because the consequence of the opposite would be a very bad copy. A reader is also likely to be ‘drawn’ by an emphatic copy written superbly which would eventually end up making the reader get what you are offering.

One thing you could do to achieve that is to utilize emotional appeal to the reader. Try to integrate personal articles like “you”, “we”, and “us” more often; try to get your visitors as involved as possible. Avoid being too passive as it would prevent you from establishing a connection or a relationship with your target reader.

Keep your readers or customers engaged with your site. Make them think and interact by asking questions, giving riddles or trivia. All these create an air of friendliness for potential customers, and once you’ve made them comfortable reading, they are more likely to respond positively to you. As much as possible make them do all their transactions within your site, give out all the details about what you are offering so that can know everything they need to know. Trying to get online visitors ask questions and product or service information offline will be too cumbersome for them so be as accessible as possible.

©Copyrighted by SEOGlobalPro 2005.

About the Author: Liam Anthony is a Copywriter/Ghostwriter for SEOGlobalPro, a Search Engine Optimization Company based in Davao City, Philippines. He graduated with a Bachelors degree in Arts with a Major in Political Science at Ateneo de Davao University, he is currently a Law Student at Ateneo de Davao Law School. http://www.seoglobalpro.com

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Search Engine Optimisation – Helping Your Website Climb the Search Engine Results

Submitted by: Helen Cox

Search engine optimisation, known in short as SEO, is considered to be one of the most cost effective promotional tools in the marketing sector and when you think about the fact that 85% of your customers will have most likely found your site via a search engine or a directory then you will appreciate how important good SEO is to get your business ranked highly in the search engine results.

The term SEO refers to search engine optimisation and search engine optimisers, who are a team of industry of consultants who carry out optimisation projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimisers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.

Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term search engine friendly may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimise.

The practice of search engine optimisation is all about making sure that the website evolves and grows. The way of doing this is by modifying both the internal and the external aspects of a site in order to increase the traffic that a site receives from search engines. Search Engine Optimisation (SEO) is a very broad field, with various aspects encompassing a variety of disciplines ranging from Web design and development to public relations.

Below are just a few examples of the main aspects that are involved in the search engine optimisation process:

• Meta-tagging

• Re-writing your URLs

• Image optimisation

• Page Rank sculpting

• Copywriting

• Web usability

• Branding

As the Internet has grown into the competitive market that it is today it has become an essential way of increasing revenue and generating commercial success online. This commercial success is best achieved through the process of search engine optimisation; however the use of SEO should include the latest ethical techniques, which is known as white hat SEO. This white hat SEO produces results that last a long time. It is about creating content for users not search engines. In many ways SEO is similar to web development that promotes accessibility and it is not just about following guidelines. As with all things white hat SEO has an opposite, known as black hat SEO. Black hat SEO attempts to improve rankings in ways that are disapproved of by search engines. Search engines may penalise sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

Search engine optimisation is about more than fixing Meta information and writing content; it’s about research and analysis. You need to know what a website should display and then apply this to the site to give it the best possible chance of succeeding within the search engine results.

About the Author: Helen is the web master of Search Solutions, specialists in all aspects of performing Search Engine Optimisation.

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Search Engine Optimization - Search Engine Friendly Domain Name

Submitted by: Endar WS

Having your own domain name is now become so important. It is not only representing professional and credibility of your company, but it is also make your url being indexed by search engine much easier.

There is another important role of domain name that being forgot by web masters.

Search engine friendly domain name is influencing in search engine placement. If you do want to get the top in search engine, then name your domain with this kind of domain name:

1) Use domain name that represents prior keyword of your site. This is very important step in optimizing your web site. At least, this step has 2 positive impacts on your site:

# Your domain name will be much easier to be being remembered by visitors, since your domain name represents prior keyword that they want to know.

# You will have good positioning on search engine because url has it's important roles for search engines. This kind of url is also called with url-keyword.

For details about url-keyword, you can read our free guidance in SEO-ing web site.

This kind of url will also influence PR of your site, since another web sites which want to link to you are forced to enter your prior keyword as url in texts-link on their web page.

2) Abbreviate some words with numeric:

Eample: 2 = two

4 = for

This will also makes your url in good positioning on few search engines that sorts url based on initial-numeric domain name.

3) Make your domain name as short as possible. Long domain name will only makes your url difficult to remember and easily being forget by visitors, so this should be avoided. In the opposite, using short url-keyword will make your url memorize-able.

4) Use Popular TLD only as much as you can. The reason why it is recommended is, because popular TLD not only will make it easy to remember, but it also represents credibility of your business.

5) If your url consists more than a single word, then use minus (-) sign as the separator. This will avoid misspelling, mistype and make ease in spelling.

About the Author: Endar is a SEO copy-writer. Visit his site for the more info about effective search engine optimization to make your site listed on the top of free search engine. http://www.2search-engine-optimization.info

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Website Search Engine Optimization For Search Engine Friendliness

Submitted by: Alan Lim

Website Search engine optimization is the buzz word of the internet. You can’t survive online without it! Understanding its concepts is crucial to your business growth!

The success of your website online largely depends on the level of visibility it enjoys. This will only happen with a robust and effective website search engine optimization program. There are many ways to accomplish this end objective.

Keywords

Keywords are those magic words which attract your site to search engines. These also guarantee good page rankings. Since these are an important component of website search engine optimization you need to ensure each page of your site has a good array of strategic keywords evenly spread out. Many experts conduct intensive keyword research programs which help to analyze which keywords are the most popular and can fetch you greater visibility online.

Copywriting

The content on your website not only needs to be interesting and related to the site theme, it also needs to be search engine friendly. Website search engine optimization relies on effective and search engine friendly copywriting to attract better page ranking online. Your website copy needs to exude professionalism while also ensuring that keywords are generously sprinkled in the articles.

Meta tags and title

The title of your web pages is what will attract search engines to your site. That’s why it’s important that not only is the title interesting and catchy, but it also has relevant keywords in it. That way the search engine robots that crawl sites get to access your site instantly. Website search engine optimization is all about being accessible to search engines. Even your site Meta tags need to have these keywords well placed.

Knowing your competition

Many website search engine optimization service providers will do an in-depth competitive analysis. This is because in order to stay ahead in the competition you need to know where you stand. That’s why it helps to find out which keywords are currently being used by your immediate competition. It will also enable you to learn from their mistakes and fine tune your site optimization efforts better.

Manual submission

Many providers will also manually submit your site to search engines online. Through this they are able to effectively and actively propagate your website to the web. Website search engine optimization methods involve fine tuning of content, building more links as well as involving tools like PPC etc. to drive more traffic.

Link density

The page rank and popularity of your site will depend on the number of links as well as the kind and quality of links on your site. In fact most of the popular search engines of today distinguish successful and not so successful sites by the density of links on their sites. Therefore as part of your website search engine optimization program you need to ensure active procurement of associated links to your site. By improving the link density you get to improve the relative placement of your site in search engine results.

High quality links

It isn’t just sufficient to have a large volume of links to your site. It’s also equally important in website search engine optimization to have good quality links from reliable partners. Therefore, it is essential to test the strength and effectiveness of each link before incorporating it into your site.

About the Author: With search engine optimization you can enhance your website’s traffic and over business. There’s a lot you can do. Check it out at website search engine optimization now.

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Role of a Search Engine Company For Better Search Engine Ranking

Submitted by: Markus Skupeika

definitely brought success in the online business. Getting a good Search Engine Ranking Company is of least importance too.

The utility of different Search Engine Companies is different and unique. The companies will help you to improve search engine rank of your site in major search engines like Google, MSN and Yahoo. A team of experienced SEO professionals can be a great help for improving the rank of the website.

The Search Engine companies have the responsibility of submitting the sites in different directories. The companies have to do the onpage and off page optimization properly. Later they have to prepare articles related to that site and submit them in different directories. SEO professionals have to look into every matter so that they can improve rank and motivate more traffic to a website so that the client can earn the maximum from the site.

Metatag writing is a very important and critical yet easy work from SEO point of view. Metatag writing definitely helps in better search engine ranking. The primary motive of the SEO Company should be to give the maximum profit to the client through their website.

The Search Engine Ranking Company should provide client the best service with updated technology and skills.

Sometimes big claims are made by the Search Engine Ranking Companies. No whether question is how valid the claim is? It can be an advertising gimmick! So it is always better that you should make a research on the company before finalizing any deal.

The research should be based on the following points:

• Have a look into the claims of the SEO Company.

• Please judge the relevant keywords for the site and how competitive they are in search engine point of few.

• Whether the SEO company is applying any short cut route for temporary benefits

• How much time they take to make your site come to the top

• Whether they will work regularly on your project or not.

It is always tough to make the research if you want to outsource the work. So it is always better to start SEO with local SEO companies. For example if your website is Ft Lauderdale based then you should always try to get the Ft Lauderdale SEO companies.

This is not only help you to make a research on the company but also keep a vigilance on the work done for your project.

Now after making a research on the company with the above said points if you find their answer to be not satisfying then company is a fake one.

To be honest the top ranks can’t be achieved in short time. The ranking with a competitive keywords is slow, steady and a natural one.

The companies should not follow any short cuts. The short cuts can give you temporary good ranks but ultimately it can be very dangerous. Your site can get banned by different search engines.

So we can see that in these competitive internet world it is not easy to achieve top ranking. It always requires hard work.

About the Author: Learn about better search engine rankings from leading Florida SEO company.

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What Is Search Engine Marketing All About?

Submitted by: Chris Noonan

Simply put, the purpose of search engine marketing is to increase the position of a web site or web page within the search engine result pages. However, search engine marketing is much more complex than the definition gives it credit for being. In reality, search engine marketing encompasses a variety of strategies and techniques, which include:

Search Engine Optimization: Search engine optimization (or SEO as it is commonly called) is the process of increasing a web site’s search engine ranking for different keywords. This is normally done by working on a combination of onpage and offpage factors. Onpage SEO factors include things such as meta tags, title tags, H1 and H2 tags, keyword densities and internal linking. Offpage SEO generally refers to obtaining links from quality web directories and relevant, trusted web sites. A big part of offpage SEO is obtaining external links that have anchor text which includes the desired keywords.

Pay Per Click Advertising: PPC advertising has gained a significant amount of popularity in recent years. Pay per click advertising allows you to list your web site in specified areas of search engines (for example, the right side of Google) or on relevant web sites (for example, a web site that is related to yours that displays Google AdSense ad units). Every time your listing is clicked, you pay the amount that you had bid on. A PPC campaign can be an excellent way to establish your brand and/or draw a significant amount of traffic. This is especially true for new sites which have not been around long enough to achieve solid organic search engine rankings.

Social Media Optimization: Of the three search engine marketing strategies, social media optimization is by far the newest SEM technique. Social media optimization refers to using social media sites such as Digg and Reddit to gain valuable traffic and backlinks. The term link bait refers directly to the practice of creating content specifically for social media web sites.

About the Author: Noon-an-Night Marketing is an Austin based internet marketing company which has been helping clients achieve their search engine marketing goals for several years.

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Do It Yourself Search Engine Optimization (SEO)

Submitted by: Damien Oh

Search engine optimization is a technique used to achieve a higher ranking in the search engine, so as to generate a lot of free traffic to your site.

If your website is not ranked in the first couple search result pages, chances are, you are missing out a great number of visitors that could potentially become your customers. This would also deem your website completely useless; after all, what is the use of a published website that is not viewed by visitors and web surfers?

While SEO is an important technique that all webmasters need to employ in their sites, it is definitely not an simple task to do. Some big companies are even going to the extent of paying big amount of money to hire SEO company to optimize their sites.

For individual who do not have the budget and would like to do-it-yourself (DIY) with search engine optimization, here are some simple techniques which are easy to learn:

Provide valuable and informative content on your website

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make your content brief and concise, yet informative.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget to include a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

Make the overall design user friendly

The design of your website should be simple, nice and easy to navigate. Do not design your web site in an overly-complicated way that users will find it too "frightening" to browse through.

Vary the keyword for each individual web page

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

Include definitive and visible hyper links in your website

Providing users with hyperlinks which are useful and easy to find is yet another way to optimize your web site.

Build incoming links to your site

Enroll in a link exchange program and start to exchange link with other sites that are related to your industry.

Write articles is also a good way to get free incoming links to your site. It can also help to build your reputation at the same time.

The above listed are only some of the few simple techniques used in Search engine optimization. The 'One Page Search Engine Optimization Checklist' offers more details and easy-to-read guide for serious webmasters who want to master the art of SEO.

Using the proper search engine optimization techniques listed in the checklist, you can definitely optimize your web site and yield very promising results for your business.

About the Author: http://www.internetstrategyblog.com/free-resources/one-page-seo-checklist

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What Do You Mean By Search Engine Optimization

Submitted by: S. Reeves Morris.

It's critical to draw as many customers to your business website as you can.

That's a no-brainer. But sometimes actually accomplishing this goal is anything but simple. With all the new rules put out by the major search engines, getting your site in front of your potential customer is often like navigating a very complex and technical labyrinth. We’ve broken down search engine optimization (SEO) into some manageable bites so you can start with the basics.

The Role of Keywords

If you have run a keyword popularity report on Wordtracker.com looking for popular Search Engine Optimization terms and created a list of the most searched words in your field, you know that you need include these words in your website in order to be found by the search engines. But how should you do that?

SEO, in Denver and nationally used to simply be a matter of placing keywords in specific places so when a search engine does its searching, your site is found easily. Search engines operate with spiders, or web crawlers, that crawl through websites and find those that have words most closely matching the words in the search bar of the browser. Keywords in page titles, page descriptions, and what web designers call META tags were the ones that The search engine spiders looked for.

Due to this, website designers started to put keywords into the content at alarming rates. You might have seen an example of this when you read an article that seemed to be incredibly redundant. The copywriter was using keywords on a large scale to attract the attention of web crawlers and therefore, place at the top of the search results.

Currently, this issue better understood by search engines like Google, who are looking for websites that are the most user-friendly. And user-friendly does not mean the same thing as keyword dense. Because of this, keyword placement is much more natural. Don’t overload your copy with keywords, and don’t place keywords in your page titles or descriptions nor in your META tags that have nothing to do with the website or content on that page. You will not attract the latest form of web crawler.

Understanding Links

To achieve even more precise Search Engine Optimization (SEO), Denver businesses have tried joining linking services or automatic link communities. The motivation for making use of these activities has been to boost their ranking on search engines by showing the web crawlers that they are linked to from dozens of websites across the Internet. The problem with this is similar to the keyword trend described above.

Today, search engines use a number of factors to rank their results. They match keywords, yes, but they also look at the usability of the site by analyzing the websites that link to it. So if you sell patio furniture and you have links to your site from pool companies and gardening websites, this is a good sign that your site offers quality information recommended by other professionals.

If you use a linking service that simply sets up reciprocal links between your site and random other sites, such as a bus driver, the search engine’s spider will see this as a trick to get higher search results and not an indication of the usefulness of your site. So employ only valid techniques that actually provide value to your audience.

About the Author: Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado . Mr. Morris is a highly respected Denver Search Engine Optimization specialist, he constantly develops and stays current with all the latest SEO & Link Building Techniques. www.newmediadenver.com

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Search Engine Methodology

Submitted by: Ben Norman

Search engine optimisation is one of the most powerful methods of getting your name and your business out to the world, but what is the best way to do that? No one's going to argue with the fact that putting your link at the top of a list of natural search results is a great way to get noticed, but no one really agrees on how to get it there. There are plenty of techniques, from directories to glossaries to article archives, but when it comes right down to it, you need a strategy, and a search engine consultant is the best person to help you find one.

Search engines are now more sophisticated than ever, and they use a wide range of techniques to figure out which sites are the most relevant to what the searcher is looking for. Everything from keyword density to the reputation of the site is used, and keeping track of these factors can be tough. When you are first putting your business online, especially if you've never had to maintain a web presence before, it can be difficult to keep track of everything you need to do.

A search engine consultant can give you the information you need in order to put your site at the top of its rankings. Their business is to know what makes a site attractive or unattractive to the search engines, and to figure out how to put your site squarely in the former category. A search engine consultant can help you network; someone who is versed in search engine optimisation will often be able to offer you experience with your specific industry, whether that's health and beauty or pet supplies. A search engine consultant can tell you where to put your information, what you can do to improve your keyword usage and how to make sense of things like keyword density and topicality.

When you are looking for a search engine consultant, remember that recommendation by word of mouth is usually the best way to go about it. Make sure that the professional you choose has a lot of experience working with different sites and read any testimonials or reviews of his or her work that you can find. Finding someone who has been in this field for a certain span of time is also beneficial. Some search engine optimisation specialists have worked with Yahoo or Google themselves, or have accreditation from those companies. Remember that a search engine optimisation consultant will be affecting the way you present your business to the world, so make sure he is someone you are happy to work with.

A search engine consultant can help your site get the traffic it needs, so take advantage of their experience and knowledge to improve your operation!

About the Author: Ben Norman is a UK based Search Engine Consultant, published author and specialist in organic search engine optimisation. Ben works with a wide range of businesses helping them to make more money from utilising the search engines natural listings.

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